Okay let's face it compared to the million other fashion ranges out there, Fairtrade products lack to excite consumers. We know that it's deserving of our hard-earned cash, as we've seen on the news how it helps communities and that schools and medical centres could be built in some of the world's poorest countries from the premium we pay for their cotton and other materials, and yet it is still not widely adapted among the masses. The problem seems to be with the image associated to FairTrade fashion that it is limited to boring old hippy shirts and not high fashion or hip enough to be worn. However there are actually many new up and coming designers or designers who are already established but moving towards a FairTrade range for their consumers. I think more education is needed into getting more Eco conscious fashion products out there. I mean it's just ridiculous, the whole mass concept that FairTrade is not fashionable or cool enough for people to start making more conscious choices. From what I can see out there just by doing a bit of research, the market is becoming more and more flooded with designers and brands heading towards a more eco-conscious direction.
|Image copyright of FairTrade USA|
If you'd like to join or support the Fair Trade movement, there are lots of things you can do....
Get in touch with Fair Trade Organizations in your area
Buy Fair Trade Products when you can - look for the fair trade label!
Celebrate World Fair Trade Day
World Fair Trade Day is held on the second Saturday of May and is a chance for Fair Trade Organisations to celebrate the movement they are in and to draw attention to their cause. To find out more about WFTD you can visit the official World Fair Trade Day site.
Look out for Fair Trade campaigns you can join
There are a number of other charities and not-for-profit organisations that support Fair Trade and run campaigns for trade justice.
Get involved in Fair Trade Towns
Fairtrade Towns is an initiative started in the UK and supported by the Fair Trade Foundation (a National Initiative of the Fairtrade Labelling Organization) in London.
Make a donation to WFTO
WFTO generally funds its work through membership subscriptions. However, if you wish to make a donation please get in touch with the WFTO Secretariat.