Ethical Fashion indicates an approach to the design, sourcing and manufacture of clothing which maximises benefits to people and communities while minimising impact on the environment.

The term ethical in the fashion realm represents an approach which strives to take an active role in poverty reduction, sustainable livelihood creation and minimising and counteracting environmental concerns.

Ethical and sustainable fashion is a movement that will eventually be the norm. Allowing people to work a normal work week and earn a living wage which can sustain their needs. Where people making our clothes have their basic human rights met. A place where there is no child labour, no forced labour and where health and safety regulations are followed.Our relationship with fashion has changed dramatically and has a significant impact on people and the environment.  



A few things you can consider when making your purchase....

  • What about the 'real' story behind the clothes I'm buying?
  • Who made this? 
  • Did they earn a decent wage? 
  • What are the conditions of the environments these people work in? 
  • Were they of a legal age to even work? 
  • What was the effect on the environment to manufacture, ship and package the goods?
  • Am I encouraging 'fast throw away fashion' or am I making a more concious decision with my purchase? 

The ethical and sustainable fashion movement doesn't just start at the manufacturing facility where the clothes are sewn. It starts as a seed in a cotton field through to the shopping bag you buy your purchase in. Conventional cotton farming has blood on it's hands with as many as 200,000 cotton farmers committing suicide due to pesticide debt, not to mention the thousands who die or are terminally effected from the poisons associated with conventional cotton farming.

We are committed to providing our customers with a sustainable and ethical fashion choice. We have chosen to stock suppliers, designers, and labels who have built their businesses to be as sustainable and ethical as possible. Many of the products we sell are made from sustainable fabrics, dyes, production and manufacturing processes, all made ethically and responsibly. Some designers and labels have a stronger ethical commitment using their business and their profits to help support and grow struggling communities.