If you haven’t heard of Smile Clothing then let me introduce you to a brand using fashion as a force for good.

Give First, Wear Second.

Their premise is relatively simple – for every item of clothing sold,
they will donate a School uniform or T-shirt to a child in need.
One for One.

This notion they feel offers a sustainable way of providing for children in parts of the world where simple things such as clean T-shirts or School Uniforms are not plentiful, or in some cases, available at all.

In 2010 they began their clothing programs throughout Indonesia and give away 300 shirts to orphanages and schools in low socio-economic regions throughout Bali and Lombok.

Since this time, they have successfully given away over 8,000 School Uniforms & T-shirts to children in need. Our clothing programs during this time have spanned across Indonesia, Cambodia, Philippines, India, Indigenous Australia, Kenya and Sri Lanka.

Throughout this year, they look to help even more children throughout the World, with areas of focus being Sri Lanka, Malaysia & Remote Indonesia.

“We are pleased to be a member of 1% For The Planet. A growing initiative of businesses Worldwide that donate 1% of all sales to environmental preservation and sustainability programs.”

“Smile is a socially conscious business model. We believe that the future of good commerce needs to have a human element, needs to care for people, and needs to be about more than simply trading. We believe that it feels good to give at the same time as to receive, and we believe that you will feel the same. Please help us create smiles.”

Smile Clothing recently opened their very first shopfront in Canggu, Bali. I was lucky enough to catch up with one of the founders and visit the new store. I was quite impressed by the layout, which was very minimal and in line with their branding. They have teamed up with Chilli surfboards whom occupy a small space in the shop, having surfboards in the shop go hand in hand and is a great fit for their clientele. If you happen to visit Canggu then I suggest checking out Smile’s new store, it will not disappoint.

Throwback to a Smile clothing drop in Nusa Penida, Indonesia.